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Bally's sports betting and iGaming platform, BallyBet, has been granted access to the highly sought-after Ontario iGaming market. The new BallyBet.ca website will serve as the company's first entry into Canada.
The Alcohol and Gaming Commission of Ontario (AGCO) granted the license to BallyBet.ca on June 30, which will be valid through to 2024. As per Ontario's regulations, BallyBet will have to file for a renewal when the license expires.
The BallyBet license notably covers four domain names connected to the BallyBet brand: BallyBet.ca, BallyCasino.ca, BallysCasinos.ca, and Ballysbet.ca. This was done primarily as a safety precaution to prevent scam operators from claiming similarly-named domain names to deceive players from other countries.
BallyBet's license also covers the release of a dedicated BallyBet mobile betting app, which gives players access to all of the brand's betting and gambling options from the comfort of their smartphone or tablet device.
The AGCO has been hard at work vetting the many casino operators that have applied for a license to operate in the province since Ontario's regulated iGaming market opened in April 2022.
Many of the large betting brands including casino 888, and theScore have acquired the coveted license early on in the market's opening, but already the province has seen its share of misbehaviour. Just about a month after the market's opening, the AGCO had already issued fines to two licensed operators for violating the regulator's standards on gambling advertising.
If anything, this consistent and growing activity in the Ontario market could only be seen as a sign of its potential staying power in the global iGaming industry.
