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Canadian sports and real estate corporation Maple Leaf Sports & Entertainment has inked a multi-year agreement with PointsBet Canada, the latter now becoming the official sports betting partner of the MLSE.
Maple Leaf Sports & Entertainment is notable within Toronto online gambling, for having the Toronto Maple Leafs (playing for the NHL), the Toronto Marlies (playing for the American Hockey League) the Toronto Raptors (playing for the NBA), Toronto FC (playing for Major League Soccer), and the Toronto Argonauts (playing for the Canadian Football League). Besides that, the MLSE also owns a number of notable properties throughout Ontario.
Chief executive officer Scott Vanderwel described the new partnership as "historic," noting that teaming with an organization that covers all four major professional sports leagues is a once-in-a-lifetime opportunity.
For Jordan Vader, MLSE's senior vice president of global partnerships, the partnership was a highly valuable stepping stone both for the MLSE and the Canadian sports betting industry as a whole. Vader also stated that the firm is working on new and innovative ways for sports fans to interact and engage with their favorite sports and teams through trusted gambling partners with a strong focus on responsible gambling.
The First Bet in Ontario
PointsBet Canada was one of the first real money gambling operators to go live on the opening day of Ontario’s regulated online gaming market on April 4. According to the company, the first bet was placed on the site less than a minute after the gambling market opened its doors.
The sportsbook, which is listed on the Australian Stock Exchange, has operations in the United States, Australia, Ireland, and Canada, and it uses a scalable betting platform based on cloud computing technologies. PointsBet prides itself on its innovative sports betting products, as well as superb iGaming alternatives and sophisticated deposit solutions for gambling on horse races.
Nic Sulsky, the chief commercial officer of PointsBet Canada, referred to the MLSE's clubs as "some of the most famous Canadian teams," and expressed his enthusiasm at the prospect of working with an organization whose DNA is built on winning championships.
